Research and strategy to help you understand your customers and decide what to do next
Our Team
.png)
.jpg)
Dr. Katie Flores
Principal Researcher
With a PhD in cultural anthropology, Katie offers over a decade of experience in research and strategy. She has worked with companies such as Amazon, Best Buy, and 3Pillar Global. She focuses on understanding people in context, looking at how decisions unfold over time, what shapes them, and what often goes unnoticed. Her work helps teams move past surface-level feedback and see what’s really driving behavior.
Casiana Pascariu
Lead Researcher
Casiana offers 15 years of research expertise in organizational change, policy development, and stakeholder engagement. She has led initiatives with institutions such as the Government of Dubai and Romania’s Ministry of Education. Casiana blends rigorous analysis with cultural sensitivity to uncover deep consumer and organizational insights.
As the co-owner of Bloomin' Blinds, where she has worked directly with thousands of customers in the home improvement industry—she is offering her a unique, on-the-ground perspective on consumer behavior and market trends.
Joseph Graceffa
Director of Design & Innovation
Joseph is an accomplished design leader with 20+ years of award-winning experience at top-tier design firms and corporations, including a 17-year tenure at IDEO. Specializing in creating innovative Brand Experiences, Joseph has led design efforts for the world’s leading organizations including: Ford Motor Company, PepsiCo, Lilly, Blue Cross & Blue Shield, Conagra, Major League Soccer, and MillerCoors.
Ioana Morosanu
Project Manager
Ioana combines her expertise in product management and user experience with a strategic, results-driven approach to project management. She specializes in leading cross-functional teams, optimizing workflows, and ensuring the successful execution of research initiatives. With a strong background in products optimization, stakeholder collaboration, and data-driven decision-making, she drives efficiency, fosters innovation, and delivers high-impact insights that support business growth.
What Makes DEN Different
We combine anthropology, design, and practical business thinking to understand how customers actually behave.
We see it in the real world.
We spend time with real customers, real environments, and real product use. That’s how we catch what surveys and meetings miss.
We turn what we learn into clear direction
You’ll know what’s worth your time, money, and effort.
You work directly with senior experts
The people you meet at the start are the same people doing the research and guiding the recommendations. Our team brings years of experience studying how customers think, choose, and use products